Leadership coaching for creative professionals

Leading Creatives

The coaching program Leading Creatives helps you make the transition from creator to manager. This program is for you: an ambitious creative professional who wants to lead their team with confidence.

Master the transition from creative producer to leading manager

Choose between an individual coaching program or a small group training to develop your leadership skills.

BE AN INSPIRING LEADER FOR YOUR CREATIVE TEAM

Leading Creatives is a program divided into 3 modules completed within 6 months. This practical training program combines coaching, gaining knowledge, and working on your own development question. With tailored guidance, you will develop into an effective leader and an inspiration for your organization.

There are plenty of creative leadership coaching programs, but not one that specifically focuses on leading a creative team. That truly requires different skills.

Program and information

Module 1 PERSONAL CREATIVE LEADERSHIP

In this module, you develop your creative leadership. You will transition from creator to leader. What does this new role require of you as a person?

The skillset and roles of the creative leader
Your creative DNA and personality type according to DISC
Understanding the personality types of your team members
Developing a positive communication style

Module 2 LEADING YOUR TEAM

In module 2, you delve deeper into your role as the leader of a creative team and fostering innovation within the organization. You will work on a leadership vision and an innovation challenge.

Researching your innovation needs
Developing creative thought leadership
Setting up effective creative processes
Stimulating team engagement

Module 3 LEADING YOUR BRAND

In this module, you will work on your role as a leader for the brand and the organization. How do you build effective collaborations with clients and stakeholders? The focus can also be internal: How do you ensure that your creative team is seen as an authority, rather than simply being “you ask, we deliver”? Your vision of leadership serves as the starting point for the development question in this module and determines the impact you can have on the creative direction of your team and brand.

Enhancing vision and creative strategy
Improving the creative output of your team
Strengthening your position within the organization

PERSONAL COACHING OR SMALL GROUP

Personal Coaching
Personal coaching offers a fully customized experience. In one-on-one sessions with coach Lisa van Noorden, you receive full attention. This gives you the space to deeply explore your personal goals, challenges, and development. This approach is ideal if you need intensive guidance, direct feedback, and want to see rapid results in your personal and professional growth.

Personal coaching is optimally flexible. The content of the third module can be fully tailored to your needs, and there is always room to add extra sessions to delve deeper into specific themes. The schedule is flexible, with sessions taking place at your own workplace or at the Versdenkers studio in Rotterdam.

The personal coaching consists of 8 sessions, totaling 16 hours.

Small Group Training (maximum 3 people)
In small group training, you learn together with up to two other participants, creating a very personal and interactive setting. The advantage is that, because the group is so small, there is still ample room for individual attention, while you also benefit from learning from the experiences and insights of the other participants. The dynamic of a small group encourages collaboration, the exchange of ideas, and networking. This is perfect if you want to combine the benefits of group interaction with sufficient personal guidance.

The small group training follows a fixed program. The dates are set at the beginning of the program. All sessions take place at the Versdenkers studio in Rotterdam, or online. This makes the small group coaching less flexible than personal coaching.

The small group coaching consists of 8 sessions, totaling 20 hours.

Gijs

After participating in the Leading Creatives coaching program, I initiated a clear change of course as a creative team leader at Ping Media. A central question was: what steps do we need to take to become a thought leader in the smart video industry?

The insights gained led me to increasingly focus on the conceptual and strategic aspects of our work, while gradually letting go of more executive tasks. We consciously decided to fully focus on Smart Video projects.

Currently, we are managing several large and complex projects in which I play a key role as Creative Director. The training provided me with tools to perform this role much more effectively: in communication with my team, in delegation, and also as a person.

Another important decision made as a result of this training was the appointment of a new colleague who handles more of the HR responsibilities. This allows me to fully concentrate on the creative vision and product development at Ping Media, which aligns well with my strengths and the insights I gained during the coaching program at Versdenkers.

All these steps contribute to our ambition to position Ping Media as a thought leader in the smart video industry, while I continue to develop my role as Creative Director.

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Britt

As a creative manager at a communications agency, I missed the bridge between creativity on one side, and strategy and leadership on the other. I especially wanted to develop myself as a strategic leader. I also wanted to learn how to set up a creative process without having to be continuously present myself.

The content of Leading Creatives was a perfect fit. I wanted to go through the program at an accelerated pace and start as soon as possible. Therefore, a customized training was created for me. An excellent solution.

The focus of the Creative Leadership program was primarily on the question: how can I be a good leader? We worked on aspects such as 'styles in leadership' and training on creativity and strategy.

What stood out to me was that I worked with real trainers, not just experienced practitioners. I received tools and a step-by-step plan that I could immediately apply within my team. A major plus was the guidance. Lisa is truly a mentor; she followed my learning path, listened, and checked whether everything aligned. Highly recommended.

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Femke

I had the privilege of going through the Leading Creatives coaching program one-on-one with Lisa. This program began with an in-depth reflection on my personal leadership, where Lisa encouraged me to look in the mirror and clearly identify my strengths and opportunities for growth. This not only provided me with self-awareness but also a solid foundation for further personal growth.

In addition, Lisa helped our creative agency map out the team based on different personalities, which proved to be immensely valuable. She also conducted the Leary’s Rose workshop with us, which gave our team insight into each other's characters and communication styles. This led to better mutual understanding and directly contributed to improving our collaboration.

Through this approach, creativity within the team started flowing again, and we collectively developed a new dynamic that elevated our work to a higher level.

Lisa uniquely combines strategic thinking with creative coaching and personal development. She not only brings clarity but also inspires action. I can highly recommend her to anyone who wants to get the best out of their team and themselves.

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Why choose Leading Creatives?

Do you sometimes doubt your leadership or feel stuck?

Develop your personal leadership by gaining deep insight into your strengths and growth opportunities. This way, you lead with more confidence and effectiveness while continuing to develop yourself.

Do you want to take the step from creative to strategic leader?

You develop a clear vision of the ambitions and needs of your team, enabling you to foster innovation and shape the creative direction of your organization.

Do you notice that collaboration within your team could be smoother?

Improve team dynamics by gaining insight into the personalities and communication styles within your team. This fosters closer collaboration and more creative energy.

Do you want to think strategically and make an impact?

You learn how to contribute strategically as a leader and take on a senior role. This way, you gain more influence over the direction of your organization and lead your team purposefully toward success.

Lisa van Noorden - Trainer and coach

Lisa van Noorden is a trainer, creative strategist, and artist. With extensive experience collaborating with professionals and creative teams, she understands better than anyone how the creative workplace operates and what that demands from a creative leader.

She woks with both novice and experienced professionals in leading Dutch organizations.

Curious how the Leading Creatives program can elevate your leadership skills to new heights? Contact me today for an introduction and discover how to inspire and empower both yourself and your team.