Strengthen the story behind your brand, project or your people. A one day active workshop
Storytelling is important in all forms of communication. When sharpening your brand, describing your project, in presentations and social media. A strong story behind your brand, goals and people helps you to inspire and convince your target audience.
During this compact and active workshop you will refine and reinforce your storytelling skills. In the morning you focus on your content, in the afternoon you practice your presentation. During the day you learn how to tell your story with power and enthusiasm.
REINFORCING THE STORY BEHIND YOUR BRAND, PROJECT OR ORGANIZATION
Beautiful and honest stories strengthen your brand. Do yours need sharpening? The Why, What and How Golden Circle by Simon Sinek is our good starting point. This method helps you to look closely at 3 things: why you want to tell it, how you want to tell it and what the ingredients of your story should be. You and your team will discover how to make your story more convincing throughout your communication (face to face, website, newsletter etc).
PERSUADING WITH STORYTELLING
Some people are natural storytellers, others need some tools and tactics. In the afternoon program, presenter, actor and trainer Marcoen Hopstaken teaches you how to move your audience.
Telling stories requires bravado. We are all able to tell stories, the question is: how to add spirit and spunk? Being able to bring compelling presentations is similar to giving a performance. To tell the story behind your brand we use ‘The Hero’s Journey’ by mythologist Joseph Campbell. This method is based on many Hollywood blockbusters. With exercises from the theater you learn to communicate your story with body posture, use of voice and eye contact. And you will learn to improvise. As improvisation is a skill that makes your story lively and personal.
Your trainers will be Lisa van Noorden and Marcoen Hopstaken.
This is an incompany training. Dates will be set according to your wishes and our availability.
€1499 a day for a team up to 7 people.
Additional attendees pay €50 per person per day
Excl VAT. Incl handouts, excl lunch.
- The why, how and what as a basis for your storytelling.
- Distinguish the (brand or personal) values on which to build your story.
- Learn how to apply different techniques in storytelling.
- Using storytelling in your (online) communication.
- The art of storytelling according to the Heroes Journey.
- Story structure and presentation methods.
- Presenting your story: voice, rhythm, timing, intonation and body language.
- Practicing with improvisation.